Self-qualifying lead flow with automated scorecard + hot lead routing
Lead clicks ad about Michigan roof assistance programs. Targeted to SE Michigan homeowners. Drives to MRP qualifying form.
Lead enters their ZIP code. System instantly checks two things: is it within the service radius, and is it in a higher-income zone?
Within radius + higher-income ZIP?
ZIP is in a higher-income zone within the service area. Lead advances to full qualification questions.
"Based on your location, you don't currently match active programs. Sign up to be notified when new programs become available."
Lead answers key questions that feed the program matching engine. Same logic as the MRP review tool but consumer-facing.
Instant popup showing matched programs + estimated funding. Lead sees immediate value. This is the "hook" that motivates deeper info sharing.
Lead provides deeper info to unlock financing qualification and stronger program matching. They're motivated because they already saw the scorecard.
Higher-income ZIP + min household income + credit score meets ARS financing threshold
Immediately pushed to sales team for outreach. Lead is pre-qualified with financing eligibility already assessed. Rep calls within minutes.
Lead receives their full scorecard report with matched programs and estimated funding. Goes into automated nurture. No rep time required.